About Us

View of the ocean with waves crashing onto the rocky shoreline and houses with palm trees on a cliff in the background during sunset.

Welcome to Pure – Voted Best of North County SD!

We’re proud to continue the legacy of Pure Blowout + Color Bar as the new owners, bringing with us a combined 20+ years of experience in the salon industry. Our mission is to elevate your beauty experience while keeping the heart of Pure alive—exceptional service, a welcoming atmosphere, and results that leave you feeling your absolute best.

Conveniently located along the bustling Coast Highway with ample parking, Pure is North County San Diego’s go-to full-service salon. Our specialties include blowouts, styling, makeup, color services, root touch-ups, highlights, balayage, precision haircuts, and smoothing treatments like Cezanne (a formaldehyde-free alternative to the Brazilian blowout). The name Pure reflects our belief in enhancing each client’s natural beauty with care, skill, and artistry.

From the moment you arrive, you’ll be greeted with warmth (and a beverage in hand!) before enjoying our signature Pure experience. Every visit begins with a thoughtful consultation and what many call the best shampoo and scalp massage ever. From there, our talented team delivers expert service and personalized recommendations to keep your style fresh at home.

As lifelong beauty professionals, we’re committed to giving you more than just great hair—we want Pure to be your sanctuary for self-care, confidence, and well-deserved “me time.”

Pure is proudly locally owned and operated by seasoned professionals dedicated to redefining the salon experience for North County San Diego.

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